Social Media Trends in 2023

With the global economy in flux, some industries are implementing layoffs and marketing budgets are being reevaluated. Yet, social media seems to have matured as an industry and appears relatively strong. In fact, in 2023 there are 4.6 billion people on social media, a 10% increase year over year (Hootsuite). From local entrepreneurs to global

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Customer Service Drives Value and Growth

Whether B2B or B2C, providing a superior experience for customers drives success. In the chaos brought about by Covid, work became remote, and customers doubled down on online purchasing. Businesses built new platforms to meet online demand, and customer service (CS) centers had to keep pace. Moving beyond the pandemic, companies must assess whether their

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