Social Media Trends in 2023

With the global economy in flux, some industries are implementing layoffs and marketing budgets are being reevaluated. Yet, social media seems to have matured as an industry and appears relatively strong. In fact, in 2023 there are 4.6 billion people on social media, a 10% increase year over year (Hootsuite). From local entrepreneurs to global

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Consumer Buyer Behaviors – The COVID Effect

International House of Pancakes (IHOP) is currently running an advertising campaign with the tagline, “We could all use a pancake.” The line suggests a universal need for comfort, here in the form of food. And while not everyone likes pancakes, the words reflect widespread consumer sentiment in the wake of the coronavirus pandemic, now well

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