With the global economy in flux, some industries are implementing layoffs and marketing budgets are being reevaluated. Yet, social media seems to have matured as an industry and appears relatively strong. In fact, in 2023 there are 4.6 billion people on social media, a 10% increase year over year (Hootsuite). From local entrepreneurs to global
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As more consumers go online for information, entertainment, and e-commerce, social media can be a virtual lifeline between you and your customer, providing ongoing personalized connections that engage and motivate. To seize upon this growth opportunity in today’s digitally-driven world, your business must appear in their feeds. Overall Usage is Pervasive, Platforms are Age-Specific Global
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